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Through body-reflexive practices and through the biological division of human bodies into male and female, more than individual lives are formed: By gender stereotypes we mean a representation, imagery or classification of men, women, or gender relations, that presents a simplified, conventionalized and selective picture of men's and women's lives.
This representation is pretty often spread up also by the exposure to TV contents, which has been associated with more stereotypical sexual attitudes i. For instance, a persistent devaluing of women can have the effect of celebrating masculine bodily power, or of believing that women and men should be confined to narrow and segregated social roles. In Baby Fashion, gender-differentiated consumption can go from toys to particular dressing accessories or objects of everyday life. This particular structured system becomes an important tool to maintain intact these constructed gender social identities.
Despite the different gender studies that has been done during the last years, it seems that sex role theory , which is an old approach based on the power of custom and social conformity, seems to be correct about some still existing social constructions. Sex role theory explains gender patterns by appealing to the social customs that define proper behaviour for women and for men. People learn their roles, in the course of growing up, and then perform them under social pressures.
According to this theory, children, since their first years of life, are distinguished into girls and boys. They are dressed with the respective gender identifiable colours, the typical pink and blue.
The blue dressed children are supposed to behave differently than the ones dressed in pink: On the contrary, the pink dressed children are supposed to behave in a passive way, to be obedient and even prettier. When the girls grew up they are dressed with cute dresses, they are given toys like dolls and make up accessories, and they are educated to always take care of their physical aspect, to be able to cook and to always be educate and gentle with others. On the other hand, when boys grew up they are taught how to drive cars, how to be competitive in the market in order to earn money and how to chase all those persons who were dressed in pink colours.
Speaking about baby fashion, it is important to stress the consumerism that is behind all of this. Buying infant clothing is becoming more and more a phenomenon of fashion so that, since they are mainly bought by parents, sometimes the purchasing action is brought to an upper level through the objectification of the child. In fact, it can happen that they are adopted as a means to demonstrate the capability of their family to follow most recent fashions. When clothes are used in a way that differs from the norm, this can attract attention and provoke reactions.
The acceptable sexual connotations expressed by clothing depends on both the era and the age of the person wearing the clothes. Indeed, the body is more visible today than it was in the s and in the first half of the s.
Clothes themselves are innocent, it is the way in which they are displayed that sexualizes them: The automatic consequence is the association between the two types of clothes, summed-up in the common practice, carried out by manufacturers and retailers, of scaling-down adult version of fashion into a child one. This happens especially with young girls who, nowadays, can be easily seen wearing short skirts, high heels, very deep necklines, bikinis or padded bras, all available in fabrics and prints that most of the people would consider inadequate for them.
In fact, fashion is seen as imposing oppressive forms of gender identity, embodying practices designed to objectify and limit little girls.
At the same time, it will be difficult to ignore the limitations given to boys too. They are pressured by expectations about proper masculine behaviour from parents, school, mass media and peer groups. Masculine behaviour's role models are provided by sportsmen, military heroes, etc.
This phenomenon is exasperated by the untimely sexual development of children that has been registered in recent years. As a matter of fact, it has been demonstrated that contemporary kids tend to reach a sexual maturity at an early age, accelerating therefore the mental, physical and emotional evolution and catching the possibility to wear daring dresses. Excessive thermal insulation has been associated with an increased incidence of sudden infant death syndrome SIDS.
The primary causes are an excess of bedding or clothing, soft sleep surfaces, and stuffed animals. Clothing was responsible for an increased incidence of congenital hip dislocation CDH in Japanese infants. By custom, a diaper and clothing had been applied to the infants "with the legs in extension".
Close-fitting nightwear is "invariably safer than long, loose nightwear". Canada prohibits the importation, sale, or advertising of classes of clothing and other consumer products that do not meet the minimum flammability standards. In the United States, textile flammability is subject to the U. A study found that children less than five years old had a higher incidence of sleepwear fires than other age groups, and that they had an "unreasonable risk of death or injury from fire accidents involving sleepwear".
Infants may have allergic reactions to certain materials, especially synthetic fibres such as polyester , rayon , and nylon , and natural fibres such as wool. From Wikipedia, the free encyclopedia. For the silent film , see Baby Clothes. Quality of human resources: Shake It Baby, Shake It: Sex Roles; 63; pp.
Il Mulino; ; pp. Reading Fashion as Age: Letting children be children. Speaking of Child Care and Nutrition. Understanding and Predicting Consumer Behavior. Ishida, Katsumasa July—August
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