More than any other designer, Ruder realized the implications of Univers and the creative potential unleashed by the unity of proportion, because the consistent baseline and x-height allowed the mixing of all twenty-one typefaces. To view the exhibit for yourself, it will be available for viewing October 26th through January 15th at the New Museum located in Manhattan, New York. The MDes Basel addresses students who want to be part of an international program influenced by the tradition of Swiss Graphic Design and our current academic perspective and standards. Previous workshops have been given by:
His methodology of typographic design and education was presented in his book Typography: A Manual of Design, which had a worldwide influence. In Armin Hofmann b. Together with Emil Ruder, he developed an educational model linked to the elementary design principles of the Vorkurs established in This curriculum was the decisive one for the s and was widely used in the pharmaceutical industry by former students such as Karl Gerstner b.
Also in , Hofmann opened a design studio in collaboration with his wife, Dorothea. Hofmann applied deep aesthetic values and an understanding of form to both teaching and designing. As time passed, he evolved a design philosophy based on the elemental graphic-form language of point, line, and plane, replacing traditional pictorial ideas with a modernist aesthetic.
In his work and in his teaching, Hofmann continues to seek a dynamic harmony, where all the parts of a design are unified. He sees the relationship of contrasting elements as the means of invigorating visual design. These contrasts include light to dark, curved lines to straight lines, form to counterform, soft to hard, and dynamic to static, with resolution achieved when the designer brings the total into an absolute harmony. Gaining the ability to conduct a reflective and goal oriented design process and develop an individual vocabulary applicable in the design practice.
Program Continuing to build upon the influential Swiss design tradition set by The Basel School of Design, an emphasis is placed on process throughout the elements which form visual communication. We break these modules into imagery, typography, medium and theory. Process-oriented projects in imagery seek to extend the visual vocabulary of the students.
Medium new media , introduces creative coding as a strategy generate compositions and images through programming. This is combined with an understanding in the volatility of digital media and the visual artifacts found in their failure.
Letterform design and typography deal with the formulation, organization and structure of character sets in order to convey information. With the rise of pictorial messages, a product of digitization, our practice-led research aims to address the discrepincy in studies on the impact of images relative to that of language.
The third semester continues this trajectory, while a mini-thesis begins the investigation into a topic of choice which one will be dedicated themselves to in the fourth semester. In our program, class excursions to exhibitions and studio visits play as important a role as discussions and critiques in the classroom.
Every odd year we visit UIC in Chicago for a week of student exchanges and cultural visits. In even years a trip within Europe is planned by students to gain insight of that cities design field. Professional Field The acquisition of such design related practical expertise, with a theoretical basis, opens the gates to a range of employment opportunities in internationally oriented design offices, corporate design agencies, new media agencies, publishing houses, bureaus for exhibition design, architectural firms or starting ones own design studio.
Our MDes program is well suited as a preparation for teaching design at a university level. Apart from the specific professional qualifications in the fields of graphic design and design research, the acquisition of soft skills is an explicit part of the learning outcome.
These include writing and verbal expression skills, research methodology, presentational skills, and social and trans-cultural competence. Fall Workshop Recently, we've kicked off the year with invited faculty and students from another country.
Here visual and culinary cultures mix between both groups as the invited faculty organize a variety of workshops.
Fasnacht Workshop Every spring during Basel's carnival week, MDes candidates participate in a one week workshop given by an invited designer to match the intensity of music in the streets. Previous workshops have been given by: Summer Workshops MDes candidates are invited to participate in our international Summer Workshop series following their first year, an event their fellow master students from UIC also participate in.
Developing a network with these students is key, as every other year the students of Basel travel to Chicago to further enrich this collaboration. Summer workshops include weekend field-trips to local design highlights within and across the German and French borders, including: Philipp Stamm Adrian Frutiger — Typefaces.
Arts and Design Home to one of the richest cultural centers for the arts within Europe, Basel with only 37 square kilometers, hosts nearly forty museums. At the beginning of each summer, the world's premier international art show for modern and contemporary works, Art Basel , takes the city by surprise.
In addition to housing the Swiss Architecture Museum , Basel is both the home base and playground for a handful of world-renowned architects. Cultural Events Spring is met with a surprising side of the Swiss as they fit themselves with costumes, masks and instruments for 72 hours of Carnival, known as Fasnacht. The largest of its type in Switzerland, the festivities begin when all of the city lights are turned off at precisely 4: In summer the Rhine River, which flows directly through the center of the city, is filled with orange fish dry bags and their owners who float to cool off.
Throughout the year, one can also find a wide range of specialty art, film and especially music festivals. Travel Centrally located , Switzerland connects both northern and southern parts of Western Europe through its mountainous Alp region. Situated in the north-west of Switzerland, Basel borders both Germany and France , providing ample opportunity for diverse short-distance travel.
By bike one can easily peddle between all three countries in less than an half-hour. Together with an extensive Swiss Railway system, offering many discounts based on age and location , ones study in Basel will benefit greatly from the wide range of culture found throughout its many surroundings. Step 1 Application Form and university transcripts. Sent by post or Email: Anticipate up to 1,
The Basel School of Design, Visual Communication Institute, design education on Master and Bachelor level, Research and Developement in the field of Visual Communication, Graphic Design, Typography and New Media, Prof. Michael Renner. Basel School of Design (Allgemeine Gewerbeschule) The further development of the International Typographic Style occurred in two cities, Basel and Zurich, located 70 kilometers (about 50 miles) apart in northern Switzerland. Basel School of Design Alumni. What is/was Basel school? It is a visual, tactile, intellectual and strategic way of developing an understanding and knowhow about creating powerful visual messages.